Welcome to Colour Mechanics, the only organisation in India involved in training of all print verticals ie creative, design, print suppliers & print buyers to understand modern day print and colour reproduction technology.

The training sessions are based on internationally accepted PSO (Process Standard Offset) specifications.

Print is a manufacturing process with solid foundation establishing it as a science with defined specifications and tolerances. The fact print is still considered an art is the biggest misconception of modern day print industry.

Colour Mechanics is the only organisation in India involved in training of all print verticals ie creative, design, print & print buyers to understand modern day print technology based on PSO (Process Standard Offset) specifications.

Colour mechanics is headed by Ugra certified experts who are involved in training, setting up & certification of print facilities by Ugra, a Swiss centre of competence for media and print technology. Ugra certification compliance is considered to be one of the most difficult and complete process evaluation certification procedures specifically targeted towards print industry.

Our core activity in training addresses modern practices of print reproduction and is a 360 degree solution which covers following aspects of modern day print technology:

- data handling

- data evaluation

- understanding colour management

- software setup of correct implementation of colour management policies

- monitor calibration and validation

- proofing calibration and validation

- Workflow and CtP setup

- setting up of printing press to print to specifications, which involves extensive evaluation of raw materials used in press room

- and a lot more....

 

Our activities are targeted towards:

- creative professionals

- design agencies

- print service providers

- print buyers

- experienced print professionals

Why Standardise?

We have to understand an everyday situation of our industry.

Printing is now an established Measureable Manufacturing Process, production engineers say for all the manufacturing processes:

“

If you can measure it, You can control it,
If you can control it, You can reproduce it!

How Standardisation Helps?

Everything in the process becomes PREDICTABLE…

ISO Specifications

Following standards are
complied to:

As there is no better way to define length or weight,

There is no way to print better than STANDARDS!

Training available for Print Professionals in the field of:

Design/ Creative Agency

Print Service Providers

Print Buyers

Experienced Professionals

+ Understanding of colour management & colour spaces

+ Application of correct colour management policies

+ Setting up & validation procedures for monitor & inkjet proofing systems to standards

+ Software setup to honour colour management policies and data handling for correct data exchange procedures

+ Environment setup in studio / prepress department for softproofing & print comparison

+ Quality evaluation process & procedures

+ Understanding of modern printing specifications, parameters and standardisation in print

+ Setting up of prepress facility to conform to standards which includes training on colour management, colour spaces, RGB to CMYK conversion techniques & tips, software setup to honour colour management policies and data handling, monitor calibration & validation, inkjet proofing system calibration & validation, prepress environment and lighting conditions etc

+ Setting up and monitoring process for CtP production

+ Setting up of printing environment and lighting conditions

+ Setting up and training of measurement processes across the system

+ Creating & documenting “Standard Operation Procedures”

+ Creating & documenting “Logs” for monitoring progress and troubleshooting of day to day tasks

+ Assist in certification by Ugra for PSO conformance

+ Awareness programmes are undertaken on standardisation in print based on which international print buying is done

+ Qualitative evaluation procedures of print suppliers based purely of delivery capabilities and not organisation size

+ What & how’s of measurement in print and why human eyes are not good for colour evaluation

+ Importance of lighting conditions and how to evaluate colour in proper lighting condition

+ Science of colour management & its application in real world situations

+ How & what print buyers can save if they select print suppliers wisely

+ Understanding of standards in prepress, print environments

+ Scientific evaluation of jobs

+ Why shade card is a flawed method of job evaluation

+ How to ensure similar colours from different print suppliers

+ Check points for print buyers to ensure quality deliverance and why pricing should not be the bottomline for print buying

+ Why & how poor printed material effects brand positioning and shelf life

+ Special sessions are undertaken based on individual or industry requirement for experienced print professionals either on personal one-on-one or company assignments

+ These sessions are customised based on personal interactions and requirements

“

The Team

India’s first two Ugra Certified Experts head Colour Mechanics!

More events coming soon...

Tarun Chopra

-CEO
Color Dots Pre-press Studio

Satish Nayak

-Managing Director
Bodhi Professional Solutions Pvt. Ltd.

Tarun Chopra has been in the field for around 20 years, he has extensive domain understanding in prepress, print and colour management. Before starting his own service bureau he worked with reputed organisations, which helped him, better understand industry requirements. He now heads India's only PSO compliant Ugra certified prepress service bureau based in Delhi in the name of M/s Color Dots Prepress Studio, which is world's 56th organisation to be certified by Ugra, one of the most difficult certifications in the world on Process Standard Offset specifications. He jointly is heading Colour Mechanics to impart training on colour management and standardisation in print to various verticals of Indian print industry. He along with Satish Nayak has created separate training modules for different print segments addressing specific requirements for design houses, advertising agencies, print service providers and print buyers.

Satish Nayak, Managing Director of Bodhi Professional Solutions Pvt. Ltd, over the last thirty plus years, he has been involved with a number of consulting tasks in printing, color reproduction and digital scanning, has maintained his connection with the field. Satish has worked in different areas such as Technical Support, Research & Development and over the years handling colour through various stages of print production has became his primary forte. Being familiar with most of the systems, methods, and processes permits him to claim significant expertise in this field.

Past Events

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